Bulk SMS Services

AM2PM Data Solution’s defines bulk SMS as the dissemination of large number of SMS messages for delivery to mobile phone terminals. To put in simple words it means that bulk SMS is sending SMS to large number of recipients at once. Bulk SMS can be used to send reminders, alerts, update clients about new offers, deals, and discounts. These days it is widely used for promotion and advertising of products and services.

There is no limit to the use of bulk SMS. Its uses are endless. Bulk SMS can be deployed wherever we need to build an instant connection and convey urgent information.

Types of Bulk SMS Service

• Transactional Bulk SMS Service
• Promotional Bulk SMS Service

1. Transactional Bulk SMS Service

These SMS are used for conveying certain urgent and necessary information. Example when message comes from a bank informing you about the amount credited or debited. Similarly when you make an online purchase, its details like invoice number, delivery status are being conveyed to you via an SMS.

Example:

Dear Customer Rs. 100 was spent on Card no xxxx0000xxxx at Bangalore. Available balance in your account is Rs. 1000.

Dear Customer Your Amazon order is out for delivery. Please share the OTP 111111 with the Delivery agent to get the package.

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2. Promotional Bulk SMS Service

The basic purpose of the promotional SMS is to advertise a business and market its products and services. As per TRAI regulations, promotional SMS can be sent only to non DND number within a time frame of 9 AM to 9 PM.

Example:

Buy 2 kitchen appliances and get 1 at 75% discount. Hurry up. Offer valid till the stock lasts.

Now you must be clear regarding the difference between the promotional and the transactional Bulk SMS

Features & Benefits

(Below features only valid for promotional SMS and Transactional with sender id SMS)

Promotional SMS

Transactional SMS

Normal Bulk SMS (Promo):

Premium Bulk SMS (Promo / Trans) :